An often overlooked step in attracting the right target market is how well your website is optimised for first-time visitors. You see, most people clicking through to your homepage or blog are probably newbies to your site. So, are you rolling out the welcome mat or scaring them away?
A dazzling design might look great to show off, but what's it doing for the user? Remember, first-timers aren't loyal yet; they're just window-shopping. Your site needs to guide them, offering information that's so laser-focused, it's like you read their minds. Think intuitive design, straightforward navigation, and quick-loading pages.
The second or third-time visitor already "gets" you. They're more willing to dig around to find what they're after. But the first-time visitor? You've got mere seconds to catch their attention. So, display the essentials front and center. Don’t make 'em dig for the gold; give it to them on a silver platter.
First-timers need to know what's in it for them and fast. So get to the point, skip the jargon, and make your CTAs (that's "call-to-action" for you newbies) impossible to ignore. Make your value proposition so evident that they can't help but stick around.
Staring at your website every day? It's hard to see it with fresh eyes. That’s why it’s useful to get an outsider's perspective. If you want to go next level, we offer website audits and strategy consultations specifically aimed at enhancing that all-important first-time user experience.
Created for businesses owners with any level of tech-experience, this simple audit will help you identify the areas of your website that are holding you back from growth. If your website isn’t performing as well as it could, this checklist will show you exactly where to start, so you can get more out of your marketing dollar.
