Marketing isn’t built on chance but on data based on consumer behavior.
So if you want to convince more people to get your services or buy your product, you must first understand how consumers think and behave.
People buy from people they trust.
There are many factors that influence a person’s decision to buy. One of them is trust. They listen to family, friends and influencers whose opinion they trust and value.
It’s why we read reviews and ask for recommendations—because people trust people, not advertisements.
To build trust, you must show credibility.
If you want to get people to trust you, show you have credibility. Show you have authority in your industry.
You wouldn’t put your trust to someone who doesn’t know anything about cars if you want to get it fixed, would you?
It’s the same with websites. People will feel more at ease getting your services or buying your product if they know you are an expert in your field.
To build credibility, show your expertise.
Have you ever written a book? Have you done any public appearances? Have you appeared as a guest in podcasts or a speaker in conferences? If you have, share it on your website.
Publish great content. Write blog posts and articles that are informative. Share useful tips that can help them. Sometimes, we shouldn’t put too much emphasis on our business all the time—we also have to listen to what users need or want.
Building trust is a fantastic way to build authority in the market and improve your sales.