It’s very common for businesses to fall into the trap of trying to appeal to too many different people. There is so much opportunity out there, there are so many people who could benefit from what you offer, and you don’t want to miss out on those extra sales!
Instead of trying to appeal to everyone, it's important to identify your ideal clients - the ones who you will be happy to serve all day, everyday. The kinds of clients that you want 100s more of.
These ideal clients are the ones who get the most value out of your services, and therefore are usually the ones that you also get the most benefit out of serving, they are appreciative and happy to pay for the solution you provide.
Once you have identified your target market, you can focus on them with all the images and text on your website. Talk directly to them and make sure that everything is relevant to them and their needs, designed to help them convert into leads and clients. Then you avoid being too general and not appealing to anyone because you are trying to talk to everyone.
But don’t stress about turning away the rest of the people who could buy what you offer. Just because you are not super relevant to them, some of them will still want to buy what you have. You might lose a few, but that is not as bad as losing those ideal clients.
Not sure where to start? Take our website audit to get a quick video that shows you how to improve your website, or you can schedule a strategy call with TunedWP to dive deep into who your core target market is and how to adjust your website to appeal directly to them.
Justin Meadows is the founder of TunedWP and creator of the Topic Domination Method. Since 2009, he’s worked across SEO, WordPress, website performance and conversion optimisation, helping businesses get more from their websites.
His work now includes AI search, where he focuses on helping businesses build the content, authority and online presence needed to be understood and recommended by tools such as ChatGPT and Google Gemini.
