Are you losing customers to sluggish page loads? A study by Google revealed that 53% of mobile users abandon sites with more than a 3-second delay.
You work hard to attract visitors to your site, but if a page takes too long to load, customers quickly bounce, costing you leads and conversions. Mobile users are especially impatient, expecting pages to load faster on mobile than a desktop.
Faster page speed will also improve your search engine ranking. Google’s shift to mobile-first indexing prioritises fast loading pages on mobiles.
At TunedWP, we take a critical look at what website elements are generating more leads and sales, and what is merely ‘window dressing’. As a rule of thumb, multi-purpose themes that offer a wide range of design options that are easy to do-it-yourself, generally bloat the page with more code to achieve that.
Remove unnecessary moving parts or heavy elements
The first step is to remove unnecessary plugins and replace slow plugins with lightweight alternatives and/or selectively disable plugins from specific pages where they don’t need to load.
Images make up around 60% of a total webpage’s weight. So, by reducing the size and number of images you will speed up the load time.
Reconsider carousels or sliders
Carousels are another heavy plugin or script. They might look good, but the stats just don’t stack up. Truth is, people have ‘banner blindness’ and tune out sliders (and anything else that looks like an ad). Only 1% click on a slider and 89% of those on the first slide.
Remove anything unnecessary
Remove any unused plugins and assess if others can be coded into the theme or achieved another way. For things like pop-ups, banners and live-chat, weigh up the benefits – click-through versus bounce rate/slow speed.
Replace plugins with lightweight alternatives
If you’re getting good value from a plugin, consider if there is a lightweight alternative you could swap it for.
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