Your title plays a big factor in your SEO rankings. But aside from telling search engines what your page is about, it should also be persuasive enough for people to click on.
How do you craft a title that will do both?
Include keywords people are using in their search.
Keywords are words or phrases people use to search for the things they need or want to know about.
There are free tools you can use to know what these keywords are. It will give you insights on how many people are using a specific keyword and how much competition there is for that keyword.
It is important for you to know what these words or phrases are because if you do have the exact phrase that someone types into Google, then it does get highlighted in the search results.
However, Google can now tell similar keywords that are most relevant to what is being searched, so it doesn’t matter so much that you get the exact keyword or phrase. So just be aware what those related words are and include them in your title.
Maximize the characters.
There is a limit to how many characters you can use in your title. We recommend using the full amount of character count that you have so you have a lot of words across the page in the search results.
Your title should tell a story.
There is however a tendency of overdoing title optimization. Some just slap the keywords together for the sake of them being all there. Aside from sounding bad, Google will also see that as a bit spammy.
Your title should be catchy. Use strong, vivid language to grab attention. It should hint at what the content is about so people can decide if that’s what they are looking for.