The Topic Domination Method: How to Get Recommended by AI

Back in the day, the big SEO question was: “How do I get ranked on Google?”

Now, the game has shifted to how to get recommended by AI search engines like ChatGPT, Gemini, and Perplexity.

Some people call it  AI SEO, others say GEO (Generative Engine Optimisation) or AI search optimisation. Whatever the label, the goal is the same: making sure AI tools know who you are and put you forward instead of your competitor.

That’s exactly what our Topic Domination Method is designed to do. It’s our five-step game plan to put your business on the AI map.

Here’s how it essentially works:

1. Nail Down Your Brand Assets

If your business details are all over the shop, AI tools won’t know who you are. And if they’re confused, they’ll just recommend someone else.

 So, lock in the basics:

• Same name, phone number and address everywhere (no variations)
• Consistent messaging across socials, directories and your site
• Clear statement of who you help and why you’re awesome at it

Think of it like showing ID at the door. If your details don’t match, you’re not getting in.

2. Fix Your Website Foundations

Your website isn’t just for people; it needs to make sense to machines. If your key info is hidden in flashy animations or buried in images, AI can’t read it.

 Here’s some things to optimise:

• Clean titles and headings
• Structured data markup (so bots don’t have to guess)
• Clear, crawlable content

Basically, lay it out like you’re writing for a sixth grader. No riddles and puzzles, just straight answers.

3. Grow Your Brand Footprint

The more places you show up, the easier it is for AI to connect the dots. Claim your profiles, even if you’re not posting on them every day:

• Social platforms
• Directories
• Review sites

Every extra listing is another breadcrumb trail leading back to you. Give AI enough crumbs, and it’ll know exactly who to serve up when someone’s searching.

4. Publish Conversational Answers

AI loves a clean, copy-and-paste answer. If you’re rambling or burying the good stuff, you’re making it too hard.

Do this instead:

• Write FAQs in plain English
• Bust myths and misconceptions
• Keep it conversational, like you’re answering a mate’s question at the pub

The easier you make it for AI to lift your answer, the more likely you’ll be the one it recommends.

5. Build Trust and Authority

At the end of the day, AI doesn’t want to embarrass itself by recommending a dodgy operator. You’ve got to show you’re the real deal. 

That means:

• Collect reviews everywhere (Google, Facebook, LinkedIn, industry sites)
• Show off awards, media features and credentials and make sure the text is crawlable, not just stuck in a badge
• Get seen outside your own site like podcasts, guest posts, and industry articles

The more proof you give, the harder it is for AI to ignore you.

Ready to Get Picked by AI?

The best way to kick this off is to see where you stand right now. Most businesses think they’re in good shape until an audit shows otherwise.

If you’re not on our support plan yet, a conversion audit is the best way to hold up a mirror to your online presence. It shows exactly what AI sees (and what’s missing), so you know what to fix first.

Book a conversion audit now or shoot us an email at [email protected] if you have questions — we’re happy to help.

Already on our support plan? Good news — we’ll be rolling this out for you soon so you don’t have to lift a finger.