Justin Meadows is the founder of TunedWP and creator of the Topic Domination Method. Since 2009, he’s worked across SEO, WordPress, website performance, conversion optimisation and online strategy, helping businesses turn their websites into something that actually contributes to growth.
Today, much of Justin’s work is focused on the next shift in how businesses get found: AI search.
Through TunedWP, he helps service businesses build the content, authority and online presence needed to be understood, trusted and recommended by AI tools such as ChatGPT and Google Gemini while still getting the fundamentals of traditional search right.
His focus has changed as the web changed, but the question behind his work has remained much the same: how do you make a website genuinely useful to the business behind it?
Justin’s path into the web world started with SEO.
Before TunedWP became what it is today, he was building and promoting his own websites and learning how to get them found through Google.
Justin realised the same skills could help other businesses attract the right people online, and in 2009 he started working with clients as a solo SEO consultant.
But improving visibility meant improving the website itself. Its content, structure, performance and usability all played a part in how well it could rank, so a poor website could hold back the SEO work before a visitor even arrived.
And when more people did find the site, it still needed to turn that traffic into enquiries and customers.
Justin moved further into WordPress development, website performance, conversion optimisation and ongoing support.
The website needed to load quickly, work properly, build confidence in the business and give people a clear reason to take the next step. Behind the scenes, it also needed to stay secure, updated and reliable without becoming another job for the business owner.
Over time, this side of the business became a bigger focus than SEO itself and shaped a principle Justin still applies today: more traffic won’t fix a website that isn’t doing its job.
As the work expanded, Justin built a remote team with skills across WordPress, development, design and optimisation.
What started with Justin helping businesses improve their search visibility grew into TunedWP, with the team increasingly taking care of the technical work while Justin focused on strategy, processes and finding where website improvements could have the greatest impact.
Today, he continues to shape the thinking behind how TunedWP approaches websites, search and online growth.
For years, getting found online largely meant getting found on Google. That’s still important, but people are now also asking AI tools such as ChatGPT and Google Gemini for answers and recommendations.
The searches themselves are changing too.
Someone might once have searched “WordPress support”. Now they can ask, “Who can look after my WordPress website so I don’t have to worry about updates, security and things breaking?”
Justin saw a new challenge in that shift.
AI tools need to understand what a business does, who it helps, what it genuinely knows and why it should be considered a credible recommendation.
Answering that question became a major focus of his work.
Justin’s approach to AI search is fairly straightforward. An AI tool needs good reasons to recommend a business.
Useful content, real experience and consistent information across the web help establish what a business knows, the problems it can solve and whether there’s enough evidence to trust it.
For Justin, this brings together much of what he has worked on throughout his career - search visibility, useful websites, clear content, trust and authority.
He began putting those pieces together in a more structured way through the Topic Domination Method.
The Topic Domination Method grew out of a problem traditional SEO wasn’t designed to solve.
Ranking a page is one thing. Building enough authority around a subject for a business to become a credible recommendation requires a broader approach.
Topic Domination brings together brand identity, technical foundations, useful content, consistent information and evidence of real expertise across a business’s website and wider online presence.
A lot of businesses already have the experience and expertise their customers are looking for. Justin’s approach is about making enough of that evidence visible online for customers, search engines and AI tools to recognise it.
He takes a long-term view of AI search optimisation. Chasing tricks to influence ChatGPT isn’t particularly useful. The better goal is becoming a genuinely useful and credible answer to the questions customers are already asking.
Justin has shared his experience through podcast interviews and industry features covering SEO, WordPress, website performance, conversion and AI search.
He has appeared several times on the SEO Leverage Podcast, discussing topics including technical SEO and WordPress page builders. In 2025, he joined the Basic Bananas Small Business Marketing Show to discuss AI SEO and the Topic Domination approach.
Justin and TunedWP have also been featured by Cloudways, which covered his beginnings in SEO, move into WordPress optimisation and support, and the growth of the TunedWP team.
Across other appearances, Justin has discussed website conversions, performance, mobile experience, WordPress security and what makes a business website genuinely useful.
