Your SEO strategy, no matter how good, is not going to work without quality content.
For instance, a user may have landed on your page because he searched for “car rentals” but if he doesn’t find any valuable information about the topic, he would leave.
Benefits of quality content
A great SEO strategy draws in targeted traffic, but the quality of your content makes them stay. It is ultimately what would make them download your PDF, fill-up your form or give out their email address.
Aside from generating leads, helpful content encourages users to buy your product or service. They may even recommend you to people they know.
Writing engaging and informative content makes it more likely for people to share it on social media. And when they do you get to increase your market reach and at the same time, build your name as an authority figure in your niche.
Ways to make your content more valuable
How do you make your content more engaging and valuable?
- Use a lot of multii-media resources.
- Use headings.
- Add lists when appropriate.
- Add PDF documents that can be viewed without having to sign-up.
- Use relevant images. Make sure they are correctly labeled.
- Utilize graphs when it calls for it.
- Add quality videos.
Google is a search engine, so they will prioritize websites that they think has the most valuable resource to what they people are searching for.