Impress first time visitors and they would surely come back to your website.
But how do you do that? How do you capture their attention and make a great first impression that last?
Use a clean design.
Avoid cluttering your homepage. Use a layout that is non-intrusive. Only use elements that you need. Don’t be afraid of white spaces—they serve as contrast to your design elements.
Guide the eyes of users. What do you want them to see first? Use visuals that stand out. And then slowly direct their attention to your call-to-action.
It’s crucial that these are observed especially on that top section of the homepage right before you scroll down.
Use text that speaks to first time visitors.
The message in your headline and the text that follows it should speak to first time visitors. Because first impression is really much more important than the second and third time that people come back.
Tell them exactly the benefits you provide, what problems you solve and how you do it. Don’t add anything else because it will just muddle-up the message you’re trying to get across. This is how you optimize a website that enhances the first time experience.