Have you experienced doing a Google search and finding the exact answer to your question inside the actual search results?
Instead of seeing a list of websites where you can possibly find the answer, Google tells you what the answer is. The answer is sometimes displayed as an excerpt, a paragraph or a list.
How do Google finds which answer to display?
The way Google finds those answers and displays them can be helped by using Structured Data Markup.
By embedding structured data into your site, you help Google understand what your content or web page is all about. It helps Google display the relevant information when people are looking for it.
How structured data gives you an edge over your competition
This can give you a real edge over your competition in the search results. Not only does it help your search engine results, it also increases your online reach.
We highly recommend you check it out and see if any of the structured data markup is relevant to what you have on your web pages and let Google know.
A great tool to do this is SEO Press. We have recently started using it instead of Yoast SEO because it does all the same things as Yoast and also handles the structure data markup really well.
If you want our help in implementing this for you, shoot us an email at [email protected].