People go online for different reasons—to buy, socialize, advertise. Add to that is to self-educate.
Instead of going to the doctor, people go online to research about their symptoms. They look for helpful information before they buy something. They go online for just about anything. You must align yourself to this behavior of self-education in order to stay relevant.
How does fresh content help your business?
- Users will continue to come back to your site for information.
Provide useful information and users will keep coming back to your site for more. This establishes you as an authority in your field and at the same time, generates traffic to your site.
- Useful information gets shared.
Users share information that is helpful. When they do, it’s a great way to reach to more people without spending a dime. It increases brand awareness and helps improve your search engine ranking as well.
- Fresh content builds a positive brand image.
Sites that are not updated regularly with fresh content look neglected to people. No one wants to look at a site with a blog that’s been written 16 months ago!
What kind of content should you supply?
You can write blogs every week or use images to freshen up the content of your website. But we find short tip videos aren’t just simple to do, they are also quicker to digest.
You can use your phone to record short, helpful information—that’s what we do for our videos. Then, we hand it over to our team who will do the legwork in leveraging and publishing that content.
And that’s really all it takes.