After launching your website, one of the things you have to prioritize is to set up Google Search Console.
Formerly known as Google Webmaster Tools, Google Search Console is a free resource that shows you how bots crawl and index your website. It provides tons of data about how your website is performing in Google and how your site appears in Google search results.
Why do you need the data that Google Search Console provides?
Having access to all these data and statistics about traffic search, popular metrics, visitor metrics and such has a huge advantage.
One, the data helps you to determine what factors affect your ranking. And because you know what they are, optimizing your site and improving its performance becomes so much easier.
Google Search Console will also give you valuable data on keywords, search phrases, search traffic and information on how many are clicking through to your website to help you create an SEO-friendly website.
And if there are any errors with your website, if there are problems with the Google bots crawling it or if there are broken pages on your site, Google Search Console will identify what they are and display HTML improvements for those errors.
If you want to set up Google Search Console…
…all you need to do is go to https://search.google.com/search-console/about. Make sure you have an account. Submit your website and submit the sitemap (the xml sitemap form your website).
GSC is definitely worth having because it’s your partner in monitoring, maintaining and improving the performance of your website in Google search results. It also offers things you can’t get in Google Analytics alone.
Do you need help setting up Google Search Console? Just get in touch with us [email protected] and we’ll help set it up for you.