Not all people who come to your website are ready to buy your products or services right then and there. Sometimes, they want to look around first. But even though they are not ready to purchase just yet, they might be later down the track.
You don’t want these potential clients to forget you and what you offer. You want to stay in touch with them even after they have left your website. This is so when they do become ready to buy, they would remember you.
What’s a lead magnet?
You need these visitors’ email address so you can stay in touch with them. They won’t just hand it over to you, of course. And it’s likely they won’t tell you even if you ask them nicely.
What you want to do is use a lead magnet to get their emails and grow a list of people who are interested in your products or services.
A lead magnet is something you offer potential clients in exchange for their email address or contact details. Your offer must be very low-friction, very high-perceived value offer. Take note that it should also be for free.
There is something powerfully enticing when something is given away without any cost. Especially if that something is very useful. Lead magnets can be in any form some of which include:
- Guides and checklists
- Bonus packs
- Calendars and planners
- Case studies
- Cheat sheets
- Worksheets and other printables
What to take note of when using lead magnets
Using lead magnets is one of the most effective ways of increasing your subscribers, building your asset and ultimately growing your business.
However, it is important not to forget that your page should still highlight your primary call-to-action, not your lead magnet. This is particularly important in your homepage.
But if users are not ready to purchase, you do want to offer them the opportunity to opt in and say they are interested. And that’s the role lead magnets should play.