The more you add products and other content to your website, the larger it gets. The larger your website gets, the more overwhelming it becomes for users.
Navigating your site becomes a challenge because of the massive amount of information available. Search engines will also find it hard to crawl your content.
But there is a fix for this: using content silos.
What are content silos?
A content silo puts order to your content, grouping those that are related.
It structures your content in several layers, beginning with a core page which answers a general question. The “layers” or subpages below that core page discuss topics related to the core page, but in more detail, drilling down into smaller topics and linking it all back up to the main topic.
What are the advantages of using content silos?
Content silos give your users the chance to explore topics of interest and related ideas thoroughly.
It gives them the information they might need in one place. This way, you can maximize the traffic you capture and at the same time, it establishes you as an authority in your field.
The bunch of subpages around the main topic all linking to one also shows Google that your website has a very broad range of information on the topic. It helps Google see that your website is a very valuable source of information. And that is ultimately the sort of website that they like to rank at the top of their search results.