The shift has been gradual and expected, but now it has finally happened. There are now more search queries done on mobile than on desktop.
In response to this shift, Google now search through the websites and index them as a mobile device rather than as a desktop device.
Why your website has to be mobile-responsive
But although searcher origination has shifted, some websites are still not optimized for mobile. Not only that. Even indexing algorithms are still based around desktop keyword searches.
A responsive website “responds” to the change of device the user is using to view your website. Text, images and navigation condense to fit the screen. Unnecessary images are hidden to make way for more important information to display.
If your site is not responsive, it will hurt your rankings especially on mobile searches.
Check how responsive Google sees your website
Go to Google’s Mobile-Friendly test if you want to know how your website is faring.
Because Google wants to make sure that all websites load really well for mobile devices, quite often, we find some websites do have a few issues, particularly with the way scripts are loading and CSS issues that have just been popping up more recently.
If you find you do have issues with the mobile version of your website, get in touch with us – [email protected] and we’ll fix it up for you.