Another very important factor of your on-page SEO is the meta description. Like the SEO title, it is best to configure the meta description and the SEO title from an SEO plugin.
Which plugin should you use?
Yoast SEO is a great free plugin which we have used for years.
But we also have started using SEO Press. It’s a premium plugin that’s not very expensive but has some great features. Either one of those two is great. You can also do this within a theme where there are other plugins available.
The important thing is to make sure you put in a meta description. If you don’t, Google will just pick out any random part of your website. And if you have pages that don’t have a lot of content, it can pick up a sentence that just makes no sense—which can look really bad.
Your meta description is a call-to-action.
Think of your meta description as your call-to-action. It should persuade the user to click without compromising the accuracy of your content.
It should describe in short, clear and action-oriented words what problems you solve, what solutions you offer and the benefits they can get from clicking on your website from the search results.
It doesn’t actually get factored into the algorithm in terms of a ranking factor anymore although it might do to a very small degree. But the main thing is that you want to grab people’s attention when they are searching and make sure they go to your website instead of going to the competition.