Following the Performance Framework, answer YES or NO to these questions to find out what is holding your back your results. Find Out Your Performance Score at the end. You can email your results to us and get expert advice on Tuning Up your websites Performance. Step 1 of 9 11% Website Conversions: Trust & AuthorityDo you have plenty of quality testimonials on every page, with names, photos or videos?YesNoDo you have photos of the people in the company, ‘face-to-camera’ videos or photos/videos of your products?YesNoDo you display any proof of results you have achieved for your past clients? (case studies, metrics, examples)YesNoDo you show your Authority in the industry via books or speaking or publishing other market leading information?YesNoIs there Authority imagery on your website such as logos of industry bodies, your clients, your media appearances, your qualifications or company standards?YesNoDo you publish plenty of helpful content on your website in either general information pages, a blog, podcast or FAQs?YesNo Website Conversions: Strategy & FunnelIs there a primary Call To Action (CTA) button in the top-right and bottom of every page?YesNoAre you split testing anything on your website?YesNoDo the CTA buttons stand out in contrast from the rest of the page with compelling text?YesNoDoes the Primary goal of your website stand out with no distracting or competing offers or potential actions?YesNoIs your process explained so that visitors understand what to expect if they continue?YesNoHave you installed Google Analytics tracking?YesNoDo you have heat map tracking and user behaviour videos such as Hot Jar installed?YesNoAre you running split tests to improve your conversions?YesNoDo you review your tracking results once a month?YesNoIs there a relevant, high value gift you offer in exchange for an email address?YesNoDo you have a Quiz or Survey on your website?YesNoAfter someone takes the offer, do you have another call to action on the ‘thank you’ page?YesNoAre you using an exit/delayed pop-up on your website to capture leads?YesNoDo you segment your prospects by sending them to different pages and tagging them in your CRM?YesNoAre all phone numbers and email addresses set up as links?YesNo Website Conversions: Design Flow Is the first impression of your design one of a modern, professional business & appropriate to your market?YesNoIs the site simplified to remove distractions from the primary goal?YesNoHas your website had a design refresh within the last 3 years?YesNoIs it immediately clear at the top of your homepage, what you have to offer, who it is for, and what benefit it will bring them?YesNoAre you using language that your core target market will resonate with?YesNoAre the Fonts, Colours and Text Formatting consistent with your brand and messaging?YesNoIs the Imagery, Graphics and Icons appropriate for your brand and for the target market?YesNoIs your websites main menu simple with minimal options and easy to navigate?YesNo Page Load Speed Is your website hosted on secure and fast cloud hosting?YesNoIs you website server close to the bulk of your target market?YesNoAre you using Google Tag Manager to manage your tracking or other scripts?YesNoIs caching setup properly on your website?YesNoAre you using a Content Delivery Network (CDN) like Cloudflare?YesNoHave you had the website database and plugins tidied up in the past 3 months?YesNoAre the images on your website optimised for speed?YesNoHave you implemented Accelerated Mobile Pages (AMP) to speed up mobile?YesNo Search Engine OptimisationDo you have helpful content in the form of a written blog, or video or a podcast?YesNoAre you releasing new content consistently, at least twice per month?YesNoHave you optimised the titles and descriptions on each page?YesNoDo you have clear and relevant Headings and sub-headings?YesNoAre your images optimised for relevant keywords?YesNoDo you have plenty of text and media content on your main pages, relevant to the problems you solve?YesNoAre the URL addresses of your pages short and relevant to the content?YesNoDo you link to other relevant authority websites?YesNoIs there relevant, quality content on other websites linking back to yours?YesNoIs it easy for people to share your website content on social media?YesNo Website SecurityIs your website using HTTPS - secure SSL encryption?YesNoDo you use a secure host? (instead of cheap shared hosting)YesNoDo you have long passwords?YesNoHas your website software been updated in the past month?YesNoDo you have spam protection for your forms?YesNoDo you have a Firewall plugin in place?YesNoAre you using a Child Theme for your design so that the Parent theme can be updated safely?YesNoHave the plugins you are using been recently updated in the WordPress Plugin Directory?YesNo Mobile Responsiveness Do you know from Google Analytics which devices most visitors use for your site?YesNoDoes your website look good on a large desktop screen?YesNoDoes your website easy to use and read and look good on a small phone screen?YesNoDoes the layout of your website look good and make sense on a tablet screen?YesNoIs your menu easy to use on the mobile layout?YesNoDoes your site test positive on the Google Mobile Friendly Test?YesNoDoes your site load fast on mobile devices?YesNo Business Asset Control Do you have several layers of regular backups incase something goes wrong?YesNoCan you easily move your website to a new provider?YesNoCould you make changes to your website if you wanted to?YesNoDo you have access to training on how to use your website?YesNoIs your website built using a website page builder so it is easy to edit with limited code knowledge?YesNoDo you publish your best content onto your own website?YesNoIf the main source of your customers stopped, could you simply focus on a different way of getting traffic to your website?YesNo Your Results is: Out of 64 Enter your details to have the results of this quiz emailed to you, plus we'll show you how to fix your websiteFirst Name*Email* Privacy* By using this form you agree with the storage and handling of your data by this website. * PhoneThis field is for validation purposes and should be left unchanged. This iframe contains the logic required to handle AJAX powered Gravity Forms.
(650) 488-4656
020 8638 0581
1300 644 430
