What is Google Tag Manager or GTM? How does it work? Do you really need it on your website?
Google Tag Manager is like a tool box that holds all your tags.
If you own a website, you’d want to know the different metrics of your site. Things like track visits, scroll tracking, heat maps and conversions.
It will also help if you can monitor specific things like which files your users are downloading and what items they have removed from the shopping cart.
However, to collect information for each of these, you have to add different snippets of code or “tags” to the website.
Because of the huge number of tags your site needs, managing them can be a real headache. It can get really messy pretty quickly, too.
Google Tag Manager puts all those tags in one place. This way, you don’t have to constantly edit your site’s source code. Managing them also becomes a breeze.
What else can you get from Google Tag Manager?
- Speeds up your page load time
Adding Google Analytics, Facebook pixels and other small scripts directly on the website bogs down your page load speed.
But with Google Tag Manager, your site only needs to run Tag Manager, not each individual script which really helps speed up the loading of your site.
- Testing and fixing errors become easier
Checking if your tags are working properly and fixing them if they’re not also becomes easier.
- Allow different levels of access
You can authorize access to your GTM account, choosing which specific people can view, edit and publish tags. This way you can divide the work without compromising security.
- Infinite number of tags
Because it lets you use custom HTML and images, you can put an infinite number of tags into Google Tag Manager.
- It’s free
Google Tag Manager has a premium version in Google Analytics 360 Suite, but check out the free version. It’s often enough for most small and medium businesses.