Does your business have a physical location? Do you service only in certain geographic areas? You can increase your search visibility in those areas by using local SEO.
What is local SEO?
Local SEO helps you reach customers searching for products or services like yours that includes a location marker. It is similar to SEO, but with a focus to rank among a local audience.
Your business can build a strong foundation and flourish by growing a strong and loyal local customer base.
How to optimize your website for local searches.
If you want your website to rank high in these local areas, then follow these quick, easy tips.
- Claim your Google My Business listing.The first thing you should do is claim your business listing in Google. Google My Business allows your company information to be put out there in searches and maps.
Once you’ve set it up, optimize it as much as you can by adding a local phone number, a business address consistent with the one you have on your site, high-resolution images and a clear, unique description about your business and the products or services you offer.
- Improve your citation.
Having other websites reference your business, contact number, address is a citation. It helps promote consumer trust.To improve your citation, you need to make sure Yellow Pages, Yelp and other business listing sites have all the exact same information and format. Consistency is the key. Also make sure they are linking to your website.
- Create specific pages for each of the main locations that you service.
This one’s a little less simple and the next level of local SEO. If you are servicing suburbs, towns or certain cities near you, it’s better to have a page for each one of those. Make sure each page is unique and contains as much as possible details about your products or the services that you provide.
If you implement these three local SEO steps, you will see your website get more traffic and rank high for the keywords people are searching for in those locations.
Do you want to improve your website’s ranking in local searches? We can help. Get in touch with us at [email protected].