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As visitors go through your site, they are going to ask themselves these three main questions:
- Is this the right company for me?
- Are they legitimate?
- What do I do next?
Answering these quickly is essential if you want to effectively capture the right market for your business.
Don’t leave users guessing what your website is about.
People visit websites because they are looking for something—whether it’s information, entertainment, products or services.
Your site, especially your homepage, should be very clear what it is about. It must be evident if you’re an ecommerce site or what service you are offering. This way, users can easily decide if you are the right fit for them.
Show you are legitimate.
With so many scams happening online, it’s natural for people to feel paranoid before they make any transaction.
You can quickly show your site is legitimate and can be trusted by:
- Using a visually-appealing web design.
- Displaying trust and verified seals.
- Using https.
- Sharing testimonials and customer reviews.
- Being accurate in the language you use. Avoid misspellings, typographical and grammatical errors.
Show them what to do next.
Once users decide to use your service or buy your product, show them what to do next. Do they click a button or link? Where do they sign-up? How are they going to purchase?