When you’re looking at the design of your website, do you look at it from your customer’s perspective? Is the flow of information easy to follow?
Everything on your website must be obvious and shouldn’t leave any questions in the user’s mind. The way everything works on your site must be clear.
Your website should focus on your customer, their problems and the possible solutions you have for them. However, this isn’t the case with most websites we see. Often, these sites focus on themselves, showcasing who they are.
What customers really want to find out is can you help them with their problems? Do you have the information they are looking for? Do you have the solution they need? Are you a good fit for them?
They should be able to quickly identify these things quickly on your website or else they will go elsewhere. So you need to establish the credibility, authority and trust with your customers early on so they would know they are in the right place.