Videos can make any page look more alive. No wonder many website owners want it on their own site.
But the issue is when you embed a video on a page, the script also needs to load other page elements at the same time. With so many requests, it will slow down loading times even more. And we all know slow is bad for any site.
A video page that loads slow is bad for user experience.
Users have very little patience. Different case studies have shown almost half of consumers expect a webpage to load in two seconds or less. Any longer and they will abandon the page, more so if they are using their mobile phones.
So if your page speed is dragged down because of the video you’ve embedded, you will most likely lose a lot of potential clients.
Here’s the workaround.
What you can do is create an image that sits over where the video is going to be.
Or if it’s a pop-up, you should add a little script that delays the loading of that video until after they’ve clicked on the button. So you wait for that button click and then you load the video script.
It’s a little technical so better get web developer to set that up for you. Probably not worth worrying about on the blog posts, but it’s especially important to implement on the homepage and your main sales pages.