Your Page Title is the MOST important on-page factor in the SEO rankings for each page.
But aside from telling search engines what your page is about, it is often the first thing people see so it should be descriptive and persuasive enough for people to click on.
How do you craft a title that will do both?
Are your titles optimised? It might be worth checking over them again.
Keywords are words or phrases people use to search for the things they need or want to know about.
There are free tools you can use to know what these keywords are. The easiest is to simply google a few different options and see what words come up and what is suggested in googles search results. There are other ways that I share in my SEO for blog posting course.
If your page has the exact or related words to what someone searched, these get highlighted in bold on the search results.
It doesn’t need to be an exact keyword, related words are fine. Go with what makes sense.
But it is important not to just stuff a bunch of keywords into your Title! Keyword stuffing can get you penalised.
It’s pretty spammy, and no one likes spam.
There is a tendency of overdoing title optimization. Some just slap the keywords together for the sake of them being all there. Aside from looking bad, Google will also see that as a bit spammy.
Your title should be catchy. Use strong, vivid language to grab attention. It should hint at what the content is about so people can decide if that’s what they are looking for.
‘Click Through Rate’ increases your rankings, so making your title interesting enough to get more clicks will improve your SEO. Don’t be clickbaity though, be honest and descriptive.
For articles and blog content, ‘How To’ guides or answering a question perform really well. Also numbered lists, ‘7 Steps’ or a specific number of results work well or perhaps mention a guide/framework/tool/resource.
For services, business web pages or products, mention the results or benefits people get from what you offer. Not just the thing itself. Or perhaps something unique or special about it.
Branding does matter in Google search results because Google knows that people trust brands they know and are more likely to click and go to a familiar brand or website.
But it is important to not go over the limit of your Title Tag, otherwise, the text will not be displayed, it will be truncated and that looks crappy.
Fill up as many of the 65 characters allowed, but don’t go over that. Aim for 50-65.
Use correct grammar and punctuation. Don’t overdo it. But you can add an exclamation if appropriate, a question mark or use curved or square brackets to make something stand out.
Also separate parts of the headline with - dashes, | pipes or: colons.
If you want to learn more, grab the SEO for blog posting course HERE
Or if you need help with your SEO campaign, email [email protected] and we’ll put you in touch with an expert.