Deliver Your Site Faster On Mobile With AMP

Now that you know how important mobile page speed is if you want to rank, the next question is how do you create pages that will load fast on mobile?

Use Accelerated Mobile Pages

Commonly called AMP, Accelerated Mobile Pages is an open-source HTML framework that’s been stripped down so you can create straightforward web pages. It’s because of this straightforwardness that makes the pages load quickly and smoothly.

Also, pages built in AMP can be cached in Googles’ AMP cache so that they are served up to visitors lightning fast!

Should you use AMP?

You should use AMP if you know a lot of the people who visit your site use mobile devices. So it’s best to determine first where your visitors are coming from.

If you don’t use AMP, it is not the end of the world, but Google have indicated that they want to server AMP websites to people in their search results.

So if you are not doing it, you can expect to be getting lower rankings and less traffic from Google mobile searches. This will probably become more noticeable over the coming years, so it is best to get ahead of the curve now.

What to note if you decide to use AMP

Just be aware that implementing AMP on your current website design does have some limitations.

There is a lot of development time involved in matching AMP to a current design. You are pretty much going to rebuild your site on a different code structure. So don’t expect that it can be completed quickly.

Another thing is some things that you have on your desktop version will not be able to translate exactly the same across on to the AMP structure. So it’s not going to look or function exactly the same as your current design, but you can still get it pretty close.

Need Help Implementing AMP?

If you want our help to implement an AMP version of your homepage, to speed up your mobile website, email [email protected]